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Introducing Flggd SafeLine: Scam Prevention Built for Financial Institutions

  • Writer: Ceilidh Immelman
    Ceilidh Immelman
  • Apr 29
  • 2 min read

We started Flggd with a single belief: that scam prevention should happen before the money moves, not after the damage is done. Today, we're bringing that mission directly to the institutions best positioned to act on it — banks, building societies, credit unions, and fintechs.


Why Financial Institutions?

When a customer calls their bank in a panic after sending £3,000 to a fraudster pretending to be HMRC, the bank can try to recover the funds — but in most Authorised Push Payment (APP) fraud cases, the money is already gone. The average APP fraud loss per victim is now over £2,400.

Under the UK's new mandatory reimbursement rules, banks are increasingly liable for these losses. The incentive to prevent scams before payment authorisation has never been stronger.


What is Flggd SafeLine™?

SafeLine is a lightweight scam verification layer that sits in your customer communication flow. Here's what it delivers:

  • Zero Integration. We built SafeLine specifically to require no backend API access and no infrastructure changes. Most partners are live within two hours.

  • Multi-Channel Intake. Customers can submit suspicious messages, calls, or payment requests via SMS short code, a white-labelled web widget, or email. Your fraud team gets the results. The customer gets an instant verdict.

  • Whitelabelled AI Verdicts. Every scam analysis is returned as a plain-English risk verdict under your brand. Customers see your bank's name, not ours.

  • MI Dashboard. A real-time intelligence dashboard showing submission volumes, scam type breakdown, trends over time, and estimated fraud prevented.

  • Billing & Reporting. Clear usage reporting, monthly invoices, and CSV/PDF export for compliance teams.


Early Results

In our pilot with three UK financial institutions, we saw:


  • 67% of submitted transactions flagged as high-risk were subsequently cancelled by the customer

  • Average time from submission to verdict: under 3 seconds

  • Zero backend incidents or integration failures across 14,000+ submissions


If you're a fraud, compliance, or digital product lead at a financial institution, we'd love to show you Flggd SafeLine in action.

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