Introducing Flggd SafeLine: Scam Prevention Built for Financial Institutions
We started Flggd with a single belief: that scam prevention should happen before the money moves, not after the damage is done. Today, we're bringing that mission directly to the institutions best positioned to act on it — banks, building societies, credit unions, and fintechs.
Why Financial Institutions?
When a customer calls their bank in a panic after sending £3,000 to a fraudster pretending to be HMRC, the bank can try to recover the funds — but in most Authorised Push Payment (APP) fraud cases, the money is already gone. The average APP fraud loss per victim is now over £2,400.
Under the UK's new mandatory reimbursement rules, banks are increasingly liable for these losses. The incentive to prevent scams before payment authorisation has never been stronger.
What is Flggd SafeLine™?
SafeLine is a lightweight scam verification layer that sits in your customer communication flow. Here's what it delivers:
Zero Integration. We built SafeLine specifically to require no backend API access and no infrastructure changes. Most partners are live within two hours.
Multi-Channel Intake. Customers can submit suspicious messages, calls, or payment requests via SMS short code, a white-labelled web widget, or email. Your fraud team gets the results. The customer gets an instant verdict.
Whitelabelled AI Verdicts. Every scam analysis is returned as a plain-English risk verdict under your brand. Customers see your bank's name, not ours.
MI Dashboard. A real-time intelligence dashboard showing submission volumes, scam type breakdown, trends over time, and estimated fraud prevented.
Billing & Reporting. Clear usage reporting, monthly invoices, and CSV/PDF export for compliance teams.
Early Results
In our pilot with three UK financial institutions, we saw:
67% of submitted transactions flagged as high-risk were subsequently cancelled by the customer
Average time from submission to verdict: under 3 seconds
Zero backend incidents or integration failures across 14,000+ submissions
If you're a fraud, compliance, or digital product lead at a financial institution, we'd love to show you Flggd SafeLine in action.
