Is 0800 048 0408 really Apple?

Yes. 0800 048 0408 is Apple's Apple Store number in the United Kingdom. It's listed on Apple's own page.

Last checked against apple.com on 1 November 2026.

Yes, this is Apple

Apple Store · United Kingdom 0800 048 0408 Source: apple.com · checked 1 November 2026

A call showing this number can still be a scam

Scammers can make any number appear on your screen. If someone called you, hang up and ring 0800 048 0408 yourself.

Apple support · US, Australia, Canada, New Zealand and IrelandSee Apple's page

Is 0800 048 0408 really Apple?

Yes. It's on Apple's own website, and we check it every day.

I got a call from 0800 048 0408. Is it safe?

Not necessarily. Caller ID can be faked. Hang up, then call 0800 048 0408 yourself so you know who you're talking to.

Someone texted me this number and told me to call it.

Apple doesn't send texts asking you to call. Use Apple's app or website, typed by hand.

Already called, paid, or let them onto your device?